In Cru’s first years Bill Bright wrote a summary of the gospel called “God’s Plan.” Driven by a desire to communicate theological truths in simple, easy-to-understand ways, he used this booklet to train staff members in evangelism. In 1956 he invited a sales consultant to address Cru’s staff members on the importance of having a focused message. The consultant suggested that every successful salesperson needed a  simple and often repeated message. Bill Bright bristled at the suggestion that successful Christian leaders, including him, had a “spiritual pitch” that they repeated in their gospel presentations. Bright recalled: “The very thought that I needed to resort to what I considered Madison Avenue techniques to do the spiritual work of God was repugnant and offensive to me. I resented anyone suggesting that I or anyone else who truly loved and desired to serve the Lord had to depend on gimmicks or that we were not led of the Spirit” (Amazing Faith, page 71).  As Bright reflected on the salesman’s comments, he realized that he did indeed say the same thing in sharing his faith. Bright polished “God’s Plan” and it became “The Four Spiritual Laws” tract.  Share your experiences in using a booklet—like “The Four Spiritual Laws”—to explain the gospel to someone.